The NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music. The award-winning www.nme.com, launched in 1996, has grown to be the biggest commercial music news site in Europe. IPC Media
The NME target market men is of the age 17-30. There are about 73% of a male audience and 27% of a female audience. The average age of the buyer's is 25.
34% of the readers are working full time, 18% are working part time, and 26% are in full time education. 62% read at least 3 out of 4 issues. At least half of the readers have been reading the NME for at least 3 years.
NME readers are techno savvy. 93% own a computer, 96% have access to the internet, 72% have a broadband Internet connection at home, 67% have bought something online in the last 12 months, 56% visit NME.com every day/every few days.
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