Thursday, 25 November 2010

Institutional Data 'Overview of Industry'

IPC Media produces over 85 iconic media brands, with our print brands alone reaching almost two thirds of the UK women and 44% of UK men- over 27 million UK adults- while our online brands collectively reach 20 million users every month.

IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.

Our men's portfolio (IPC inspire) comprises a wealth of leisure brands including 'Country Life', 'Horse & Hound', 'Rugby World' and 'Decanter', as well as lifestyle brands including 'Nuts', 'Mousebreaker' and 'NME'.

Our mass market women's division (IPC Connect) comprises famous women's weeklies including 'Look', 'Now', 'Chat' and 'Woman'; TV entertainment brands including 'What's On TV', 'TV Times' and 'TV and Satellite Week' and online the 'goodtoknow' network.

Our upmarket women's division (IPC Southbank) comprises luxury fashion brands including 'Marie Claire' and 'In Style', lifestyle brands including 'woman&home' and 'essentials' and home interest brands including 'Ideal Home', 'Livingetc' and 'housetohome'.

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